Actually,
I mentioned my online identity last night when I blogged about my various web
presences. So Thing 3 is really just an extension of that.
But
the big question is, what do my fellow bloggers think of my brand, and are they
receiving the message I mean to convey? (Tell me, please do tell me!)
I
Googled myself and thought it was quite accurate, to be honest. (Having a
distinctive name does help, of course. Yes, there are a couple of
scientists; and another Karen McAulay translates dictionaries; but I seem to be
the one and only musical, scholarly librarian Karen McAulay!)
Anyway, I come up first on Academia, then on Twitter (which I keep
professional). There's a Facebook Karen McAulay who isn't me - can't help
that - then comes Whittaker Live, the performing arts blog that I author at
work.
After
that I come up on LinkedIn (I don't use it much at all), then a researcher
posting I did for Durham University. Next, I'm found fundraising for
Action on Hearing Loss, and then on Vitae.ac.uk.
There's
nothing there I wouldn't want a future employer to see. Indeed, I believe
it conveys the serious, research-minded, music information expert that I like
to think I am. I was quite gratified to find the fundraising venture came
up - no future employer would object to charity activity AND serious swimming,
and if they worked out that I have mild hearing loss, well, it plainly doesn't
hold me back!
Right,
other questions that Thing 3 asked me to consider:-
- Name used. My real
name clearly comes up in the right places. Whittaker
Live
is named after an early professor at the Royal Conservatoire of Scotland
(when it was the Athenaeum), and I'm blogging at work anyway, but my real
name is there for all to see, if they look for it. I'm Karenmca on
Twitter, but I often sign myself as that on memos etc, so it's accurate
enough. Academia.edu and Linked In are
spot on, too. If some of my other blog presences don't show my real
name so prominently, it doesn't matter quite so much - they don't come up
at the top of the Google search in any case. However, I've just
tweaked my True Imaginary Friends blog, so now my name features along the
top.
- Photograph. I always use
a smiling but businesslike picture. As for other
images; well, they're mainly serious ones, but occasionally a frivolous or quirky
one to demonstrate a sense of humour. There are no embarrassing
pictures of me because I avoid getting into embarrassing situations!
- Professional/personal
identity.
See last night's post! I keep my professional and personal
identities relatively separate, and don't want too much of my personal life
broadcast on the internet.
- Visual brand.
Generally,
you'll find a photo of me (see above). My business-cards are themed
with purple flowers, because of my research work on floral and other
natural metaphors in connection with historical Scottish folksong
collectors. However, I don't have flowers on any web presence.
Maybe I should - but that's open to debate, though. I don't know
that it would suit my persona as a scholarly author. Do I really
want flowers on a website that might be visited by academics or
publishers?
- A late postscript. Today my publisher asked me to choose a colour for my book cover. Well, what else? I thought of my CPD23 friends, and it had to be ... the same colour as my business cards! (See my True Imaginary Friends blog, about the forthcoming book.)
